Site

Forecast

Traffic forecast

Diagnostics

Site health

Quick checks

Critical checks: technical and on-page

Taken from the raw HTML of the site and its competitors — not tool checkboxes, but what a search engine actually sees.

Findings

What holds the site back

Plan

Roadmap

Keywords

Keywords: entry points from search

Queries where the site can win traffic fastest — prioritised by demand versus competition.

Content plan

Content plan

Timeline

Time to top: stages and outcomes

Competitors

Competitor comparison

Expert layer

Expert notes

Data limits

What access would sharpen (Analytics, Search Console, Ahrefs)